Saturday, 19 April 2014

As Facebook does not need any introduction, it is one of the most popular web sites on the planet. You might not know you all potential customers belongs to Facebook. How are you going to tap this market? How can you focus your marketing push to this special segment? We are going to discus about the facebook business page and its effects. We have divided this article in 3 parts. Lets figure out the same with 5W1H formula which we always tend to listen.

 Why you want Facebook Business Page?

This should be your fundamental question if you are a business or organisation that why you need a Facebook Business Page? Most of us even today think that Facebook is only to tell people what you did in last summer and what your plans are for tomorrow. I am agree that most of the time spent on this is a waste but how can you expect more than 700 million users to be act productive. Here comes the strategy to play the right way by which you can access a bigger market than you have ever imagine before. Additionally you will get a network and visibility to all the demographic areas. Now to sum up the question why you need Facebook Business page you need to keep following points in your mind:

1.     Strong Network
2.     Visibility on the strongest consumer Base
3.     Easy access to all Demographic Area

What a Facebook Business Page is?

After defining the need we should not jump to how to do a process without knowing what it is. We should explain what a business page really is. If you narrowed it down it is a profile of your company or product same like a personal profile. In this case you will referred as a page when you interact with Facebook Site. Don’t expect to explore everything at once as you do in case of personal profile. Facebook platform only allows businesses to see the big picture and people can see and interact with the business on their terms.
Getting started is easy if you have a personal account you can easily create a business page from that account. This is really great for small businesses and sole proprietorships. It is advisable to create a facebook profile for your company email addresses and information instead of opening from the profile of manager and above as when they leave their jobs. Your Facebook presence suddenly adrift.

Before you do anything first be ready for it then decide and take a hard look at who is going to take the responsibility of the page.
TO BE Continued...

Sunday, 9 March 2014

LinkedIn is the number one social network for professionals, so naturally, it can be a great social network to use to generate income in many different ways. We know you’ve read plenty of posts about how to create your profile, create a company page, and generate traffic back to your website, so we’re going to skip all of that and dive right into ways you can use LinkedIn to make money online. 

1. Think of a great headline.
A clear, powerful headline that promises to deliver value to the reader counts for as much as 60% of the overall success of your blog post on LinkedIn, as headlines grab readers' attention in an increasingly crowded landscape. Use the headline to guide your content, and deliver what you would tell your best customer.
For example, if you're an accountant, you could try "5 Essential Tax Saving Tips This Year." If you're a small-business growth consultant, you could try "The Secret to Growing Your Business." If you're a recruiter, try "How to Find the Best Talent." Don't worry about giving away your secrets!

Also Read - How To Find Free Images With Google's Advanced Image Search

2. Find or take a compelling photo.

The "hero image" directly beneath the headline counts for about 30% of the overall success of your post on LinkedIn, as people notice images much more than they notice text. A photo of you, or you with one other person that the post will reference, is perfect. Choosing and licensing a photo from a site such as Shutterstock is another option. Don't ever skip the photo.

3.Write a concise post.

It depends on what you want to deliver, but typically, 400-600 words is good. Use bold, italics, number and block quotes to add variety to your post. Consider embedding Slideshare presentations and or videos through LinkedIn's easy-to-use toolbar. If you want to become a better writer, here is a post on writing that I wrote.

Also read - Top high PR blogs that accept Guest Post

4. Include two strong "calls to action" at the bottom of your post.

Conclude your post with two calls to action for readers: The first should ask readers to comment and give them specific questions to answer related to your post. As comments are a huge driver of virality on LinkedIn, you'll want to solicit comments from your connections and readers. The second call to action is an offer--this is where you'll drive leads, sell books, or solicit app downloads. Drive people to a landing page on your website with a call to action such as "To learn more, click here." Consider a clickable picture here too.

5. Share the post on LinkedIn, Facebook and Twitter.

LinkedIn is most obvious network to share your post on, for obvious reasons. Consider sharing it both publicly (with all of your connections) and privately (through messages to key connections). Consider sharing it with LinkedIn groups you're in, and your company page if you have one. Don't be afraid to share it up to four times, as your friends and colleagues are logged in at different times through the day and week. Ask your network to share your post with their network.

Also read - 5 critical mistakes that can kill your SEO campaign.

6. Repeat steps 1 through 5.

To obtain the best results, blog consistently, at least once per week, on LinkedIn. Remember, you don't need to reach a million people on LinkedIn in order to make money, you just need to reach a few of the right people. And chances are, no matter what you do, the right people are in your LinkedIn network and your network's network.  To reverse-paraphrase the movie The Social Network:
You know what's cooler than reaching 275 million people on LinkedIn? Reaching the right 275 people, with the right message.
Original shared on -INC

Saturday, 1 March 2014

Over the past few years Google has become increasingly aggressive at removing clean link sources and, with nofollow now more prevalent than ever before, guest blogging has become one of the best ways to build relevant high quality links, whilst also placing your website or blog in front of a targeted audience.

All the blogs are listed below in order of PageRank, with their Alexa Rank also included, and of course if your blog accepts guest posts but isn’t listed below then feel free to mention it in the comments.

PageRank 8 Blogs:

1) Moz - Submit a guest post
Topics: SEO
Alexa Rank: 1,835
2) ReadWriteWeb - Submit a guest post
Topics: Web technology trends and social media
Alexa Rank: 1,976

PageRank 7 Blogs:

Topics: The Social Media Guide
Alexa Rank: 303
4) SearchEngineJournal - Previous guest post
Topics: Latest Search Engine News
Alexa Rank: 3,182
5) SmashingMagazine - Previous guest post
Topics: Website Archives and Designs
Alexa Rank: 667

PageRank 6 Blogs:

6) ChrisBrogan - Previous guest post
Topics: Community & social media
Alexa Rank: 9,138
7) ProBlogger - Previous guest post
Topics: Blog Tips
Alexa Rank: 2,260
8) QuickOnlineTips - Submit a guest post
Topics: General
Alexa Rank: 6,616
9) DailyBlogTips - Submit a guest post
Topics: General
Alexa Rank: 4,815
10) CopyBlogger - Previous guest post
Topics: Blog Tips
Alexa Rank: 3,988
11) ShoeMoney - Previous guest post
Topics: Internet Marketing & how to make money
Alexa Rank: 5,838

PageRank 5 Blogs:

12) ClickFire - Previous guest post
Topics: Guest Posting
Alexa Rank: 40,129
13) Enterpreneurs-Journey - Submit a guest post
Topics: Internet Business
Alexa Rank: 8,548
14) SearchEnginePeople - Previous guest post
Topics: SEO
Alexa Rank: 21,316
15) Houmah - Previous guest post
Topics: Optimizing Videos for Search Engines
Alexa Rank: 22,442
16) ReveNews - Submit a guest post
Topics: Online Advertising Discussion
Alexa Rank: 66,682
17) CourtneyTuttle - Submit a guest post
Topics: Internet Marketing
Alexa Rank: 24,905
18) The Fire Horse Trail - Previous guest post
Topics: SEO
Alexa Rank: 22,442
19) MarketingMixBlog - Submit a guest post
Topics: Marketing
Alexa Rank: 1,035,394
20) GetRichSlowly - Previous guest post
Topics: Personal Finance
Alexa Rank: 14,292
21) UberLinkBuilding - Submit a guest post
Topics: Website Marketing Strategies
Alexa Rank: 108,567
22) ProBlogDesign - Previous guest post
Topics: Design a Better Blog
Alexa Rank: 15,084
23) ShoutMeLoud - Submit a guest post
Topics: How to solve Facebook login Problem
Alexa Rank: 6,549
24) Techie-Buzz - Submit a guest post
Topics: Technology, Mobiles or Gadgets
Alexa Rank: 7,846
25) BloggingTips - Submit a guest post
Topics: Blogging tips, guides & resources
Alexa Rank: 16,947
26) BlogUssion - Submit a guest post
Topics: Marketing, Make Money, SEO
Alexa Rank: 18,233
27) TechieBlogger - Submit a guest post
Topics: Web Design, Social Media
Alexa Rank: 56,406
28) MoneyMakerInfo - Submit a guest post
Topics: Making Money Online
Alexa Rank: 22,511
29) SEO-Scoop - Submit a guest post
Topics: SEO Scoop
Alexa Rank: 60,786
30) JohnChow - Submit a guest post
Topics: How to make money online
Alexa Rank: 7,663

PageRank 4 Blogs:

31) IWillTeachYouToBeRich - Submit a guest post
Topics: Making Money
Alexa Rank: 33,327
32) WeBlogBetter - Submit a guest post
Topics: Blog Post
Alexa Rank: 58,511
33) TechPP - Submit a guest post
Topics: Featured, Social Media
Alexa Rank: 10,434
34) BachBosh - Submit a guest post
Topics: Affiliate Programs
Alexa Rank: 48,659
35) SmartBloggerz - Submit a guest post
Topics: SEO Tips
Alexa Rank: 25,462
36) Serradinho - Submit a guest post
Topics: Networking Tips, Online Business
Alexa Rank: 61,689
37) HowToMakeMyBlog - Submit a guest post
Topics: Blog Ideas
Alexa Rank: 23,157
38) SearchAnyway - Submit a guest post
Topics: SEO
Alexa Rank: 328,155
39) SEO 2.0 - Previous guest post
Topics: SEO
Alexa Rank: 50,949
40) DailySEOTip - Submit a guest post
Topics: SEO Tips
Alexa Rank: 50,949
41) SEM-Group - Previous guest post
Topics: SEO
Alexa Rank: 24,428
42) CarLocab - Submit a guest post
Topics: How to make money online
Alexa Rank: 37,415
43) CanIMakeBigMoneyOnline - Submit a guest post
Topics: Make Money Onine
Alexa Rank: 131,167
44) Dayjobnuker - Submit a guest post
Topics: Work from home jobs & how to make money online or offline
Alexa Rank: 158,634
45) Techpp - Previous guest post
Topics: Blog Tips
Alexa Rank: 10,434
46) Smartbloggerz - Previous guest post
Topics: Blogging Tips and Make Money Online Tips
Alexa Rank: 25,462
47) Tricksdaddy - Submit a guest post
Topics: Products
Alexa Rank: 28,766
48) Bashbosh - Submit a guest post
Topics: Blogging Tips
Alexa Rank: 48,659
49) Howtomakemyblog - Previous guest post
Topics: SEO
Alexa Rank: 23,403
50) Serradinho - Previous guest post
Topics: Networking tips for bloggers
Alexa Rank: 61,595
51) Teck - Submit a guest post
Topics: Social networking
Alexa Rank: 21,902
52) Animhut - Previous guest post
Topics: Social media
Alexa Rank: 54,204
53) Affordable-Internet-Marketing - Submit a guest post
Topics: Affordable marketing strategies
Alexa Rank: 53,077
54) Bluehatseo - Previous guest post
Topics: SEO
Alexa Rank: 23,097

PageRank 3 Blogs:

55) Internetincomeformula - Previous guest post
Topics: Internet Business
Alexa Rank: 231,826
56) npview - Submit a guest post
Topics: Blog post
Alexa Rank: 2,958,955
57) Envirogadget - Submit a guest post
Topics: Eco-friendly gadgets
Alexa Rank: 175,149
58) Theladybloggers - Submit a guest post
Topics: Blogging Tips
Alexa Rank: 314, 990
59) Jackkeifer - Submit a guest post
Topics: Internet Business
Alexa Rank: 252,837
60) Bloggodown - Submit a guest post
Topics: General
Alexa Rank: 32,440
61) Blogsolute - Submit a guest post
Topics: General
Alexa Rank: 20,345
62) Teenius - Submit a guest post
Topics: General
Alexa Rank: 86,083
63) Betterbloggingforbloggers - Submit a guest post
Topics: General
Alexa Rank: 257,907
64) Techcats - Submit a guest post
Topics: Making Money Online
Alexa Rank: 68,199
65) Eblogtip - Previous guest post
Topics: Web hosting, Design and SEO
Alexa Rank: 41,813
66) Daneblogger - Submit a guest post
Topics: Blogging
Alexa Rank: 188,849
67) Technotip - Submit a guest post
Topics: Blogging Tips
Alexa Rank: 173,163
68) Famousbloggers - Submit a guest post
Topics: Blogging Tips
Alexa Rank: 18,046
69) Bloggin-Ads - Submit a guest post
Topics: Blogging tips & blog reviews
Alexa Rank: 933,636
70) Onlineopportunity - Submit a guest post
Topics: How to make money online
Alexa Rank: 243,426
71) Earnersblog - Submit a guest post
Topics: Internet, PPC, and affiliate marketing
Alexa Rank: 27,204
72) Pureblogging - Submit a guest post
Topics: Blogging tips
Alexa Rank: 118,573
73) Imbloggingthat - Submit a guest post
Topics: Blogging tips
Alexa Rank: 319,562
74) Webtalks - Submit a guest post
Topics: Make money online
Alexa Rank: 213,353
75) Caroline-Middlebrook - Submit a guest post
Topics: General
Alexa Rank: 16,547
76) Technogati - Submit a guest post
Topics: Blogging, SEO
Alexa Rank: 119,872
77) Myblog2day - Submit a guest post
Topics: Making Money Online
Alexa Rank: 42,890
78) Internetincomeformula - Submit a guest post
Topics: Online business tips and opportunities
Alexa Rank: 236,783
79) Seomegacorp - Submit a guest post
Topics: SEO
Alexa Rank: 889,292
80) Jonwaraas - Submit a guest post
Topics: Make money at home
Alexa Rank: 175,558
81) Catswhocode - Submit a guest post
Topics: Blogging
Alexa Rank: 10,951
82) Joshwhitford - Submit a guest post
Topics: Marketing ideas & strategy
Alexa Rank: 545,716
83) Myblog2day - Submit a guest post
Topics: How to blog with success
Alexa Rank: 42,890
84) Techcats - Submit a guest post
Topics: SEO
Alexa Rank: 68,199
85) Eblogtip - Submit a guest post
Topics: Blog Tips
Alexa Rank: 41,813
86) Betterbloggingforbloggers - Submit a guest post
Topics: Blog Tips
Alexa Rank: 257,907
87) Bloggodown - Submit a guest post
Topics: Blogging tips
Alexa Rank: 32,440
88) Teenius - Submit a guest post
Topics: Make money online
Alexa Rank: 86,561
89) Freelancefolder - Submit a guest post
Topics: Freelancing
Alexa Rank: 13,960
90) Piggybankpie - Submit a guest post
Topics: Blogging, Social Media
Alexa Rank: 381,662

PageRank 2 Blogs:

91) Scopeformoney - Submit a guest post
Topics: Making Money Online
Alexa Rank: 42,723
92) Gdiworkathome - Submit a guest post
Topics: Making Money Online
Alexa Rank: 186,696
93) Millionclues - Submit a guest post
Topics: General
Alexa Rank: 81,506
94) Emoneymarketing - Submit a guest post
Topics: Online Marketing, Copyright and Productivity
Alexa Rank: 211,794

Wednesday, 12 February 2014

Make no mistake. Plenty of sites — big brands included — willingly do things in an attempt to rank better on Google that go past SEO tactics that Google itself considers acceptable. However, there’s also no better poster child for how complicated and confusing Google’s rules can be than the fact that Google has had to punish itself with penalties over and over again.
Below, a look back on times when Google took action against itself. FYI, this is a companion piece to our related story on Marketing Land today: 10 Big Brands That Were Penalized By Google. Be sure to also check that out.
And now the list, counting backwards chronologically….

5) Chrome & Paid Links

One of Google’s big sins is when people buy links in hopes they’ll generate better Google rankings. However, Google found itself buying links as part of a campaign to promote its Chrome browser. The links were obtained as part of a video campaign that was run involving two different promotion companies.

The companies and Google made apologies all around, saying the links were more accidental than intentionally sought. No matter: Google decided however it happened, it was a violation that required the Google page for Chrome to be penalized. It was knocked out of the top rankings for searches on “Google Chrome” for two months.
  • When: January 2012
  • Violation: Paid links
  • Penalty: Single page, the Google Chrome home page, had rankings lowered
  • Penalty Period: 2 months

4) Beat That Quote & Acquiring A Problem

google-beatthatquote-banned spaceRight
When Google acquired financial comparison service Beat That Quote, it also acquired a problem. SEOs and places like SEO Book were quickly buzzing that Beat That Quote had been buying links and doing other tactics against Google’s guidelines.

Google responded by penalizing Beat That Quote to the degree it no longer ranked for its own name. Two weeks later, the Beat That Quote penalty was lifted. Then the next day, it was applied again. How long it remained in place after that, at this point, seems undocumented.
  • When: March 2011
  • Violation: Paid links
  • Penalty: Rankings degraded; no longer made first page for own name
  • Penalty Period: 2 weeks, at first, then uncertain extension after that

3) Google AdWords & Cloaking

Google found itself violating its own rules against “cloaking” — showing its web crawlers something different than a human would see — for help pages relating to AdWords. When this was noticed, Google penalized the AdWords help pages so they no longer ranked well for searches on topics like “adwords help.”

Google didn’t, however, similarly penalize other Google help pages that were doing the same thing. How long the AdWords pages were penalized is unclear. I can’t find that anyone reported when they were back again.
  • When: July 2010
  • Violation: Cloaking
  • Penalty: Rankings degraded
  • Penalty Period: Unknown

2) Google Japan & Paid Links

google-japan-featured spaceRight
Google got in trouble with itself when Google Japan admitted to buying links to help promote a Google widget. When the news emerged, Google’s search spam team reduced the PageRank score for Google Japan from PR9 to PR5.

PageRank is a value of importance that Google assigns to pages and one of many factors that influences if a page ranks well. But in this case, it really had little impact. People seeking Google Japan could still find it. After 11 months, the PageRank score rose to PR8, indicating the penalty seemed to be lifted.
  • When: February 2009
  • Violation: Paid links
  • Penalty: PageRank dropped from PR9 to PR5
  • Penalty Period: 11 months

1) Google AdWords & Cloaking (The Original)

Remember above, how Google penalized itself because of cloaking involving its AdWords help pages? That was actually the second time the AdWords support pages had been involved with cloaking. The first time was also the first time Google ever took action against itself.

Someone at Google had hidden content on the pages in a way meant to help those using Google’s own internal search tool. However, because those changes were seen by Google’s main search engine, that meant they were in violation of guidelines. After this was spotted and discussed, Google had the pages removed from its index. For how long, as this point, I can’t locate.
  • When: March 2005
  • Violation: Cloaking
  • Penalty: Pages removed from Google
  • Penalty Period: Unknown
Again, be sure to see our companion story on Marketing Land:

Monday, 3 February 2014

SEO for WordPress can appear deceptively easy. Throw in a couple of tags, put your keyword in the text a bunch of times, and you’re finished, right? incorrect. You’ll likely get no where if that’s all you ever did. WordPress SEO is more than just a couple of keywords and tags, and there are much more things to cover in order to maximize your WordPress SEO.

Here are some widespread SEO mistakes you’ll find in far too many WordPress sites… encompassing (maybe) your own 

1) Not Providing an XML Sitemap
I have a easy direct of thumb when it comes to discovering new SEO strategies - if I discover it on the grapevine I take it with a hefty pinch of saline, but if I hear it from Google I take it as gospel. That’s why my place considering sitemaps is easy: if Google states it assists them to find sheets on your location that they may not else discover, I’m going to give them one.

But that’s not all there is to sitemaps. They can furthermore be used to supply added data about your website (such as how often you expect pages to be revised) and meta facts and figures pertaining to exact newspapers kinds (such as the running time of a video). And if you are running a new site or one with only a handful backlinks pointing in the direction of it, a sitemap can make a large-scale difference in enabling Google to discover and index all of the relevant pages on your website.

In simple periods, a sitemap is simply a expressly formatted register of the sheets on your site that you would like to be indexed by the seek motors. You could conceive one manually if you like bearing out occupations that can be automated with alleviate. else I have a couple of suggestions:

Google XML Sitemaps: with over ten million downloads and an mean rating of 4.7 out of 5, you can rest guaranteed that this free plugin gets the job finished.

WordPress SEO by Yoast: this free plugin has a number of SEO-related purposes, one of which is an excellent XML sitemap generator.

The method of construction an updating a sitemap is almost entirely automated. You set a couple of choices as you glimpse fit then let the plugin do the rest. Google says that “[most] webmasters will advantage from sitemap submission, and in no case will you be penalized for it.” With that in brain, why wouldn’t you conceive a sitemap for your WordPress website?

2) Poor Categorization and Tagging

Couple of things bug me more than sites that do not utilize classes and tags (sometimes referred to collectively as taxonomies) correctly. The easy detail is that categories and tags offer opportunities for expanded engagement and traffic, but the larger issue at hand is that poor use of classes and tags can really persuade a tourist to depart your location.

This is what you need to understand about WordPress taxonomies: if classes are your table of contents, tags are your catalogue When persons try to tell me that tags are ineffective, I inquire them of how numerous non-fiction publications they have read that don’t have an catalogue (I just checked five on my bookshelf and found out that only one of them doesn’t).

Conscientious categorization and tagging of your posts will not only make it easier for tourists to find what they want (assuming of course you conceive an Archives page that makes accessing categories and tags easy) but it will also increase your onsite SEO. While Google may not grade class and tag sheets high in the Search Engine outcomes sheets (SERPs) (although it certainly does happen), it will be able to get a much better grab on the keywords that are most applicable to your location by examining them.

Let me give you an demonstration. state for instance you run a location about zoo animals which has a particular aim on llamas. If you have a tag page for llamas that connections to various sheets and has various sheets linking back to it, that is a powerful indicator to Google that llamas are kind of a large-scale deal on your site.

3) Not Defining Canonical URLs

If you have never perceived about canonicalization before then brace yourself - it can be a somewhat bewildering concept. In alignment to define it competently I will turn to Matt Cutts, Google’s Head of seek:

Canonicalization is the process of picking the best URL when there are some choices, and it generally mentions to home pages. For example, most people would address these the same urls:

But mechanically all of these URLs are distinct. A world wide web server could come back absolutely distinct content for all them. When Google “canonicalizes” a URL, we try to pick the one that appears like the best representative from that set.

Put easily, if you don’t notify Google and friends which version of a sheet to catalogue and rank, they’re going to try to number it out themselves. The last thing you desire is seek motors having to pick from multiple examples what is vitally the accurate identical page. The answer is to supply them with a canonical URL.

This is vitally a three step method:

  1. Notify WordPress how to present your site (i.e. or
  2. notify Google (using Webmaster devices) which URL type you desire them to use.
  3. Use a plugin (such as the aforementioned WordPress SEO by Yoast) to ensure that canonical URLs are characterised on each sheet of your site. 

4) Not Optimizing Your location for Google+ Authorship

Like it or not, Google+ is here to stay. You may be surprised to know that it is the second biggest communal network behind Facebook, drubbing the likes of YouTube and Twitter.

But I’m not here to converse about social newspapers strategization. rather than I desire to aim on the notion of Google+ authorship and how it can be utilized to reinforce your place in the SERPs and increase click through rates.

If you’ve not heard of Google+ authorship before, you’ve almost absolutely glimpsed it. Every seek outcome in Google that incorporates a profile photograph of the scribe is an demonstration. Astonishingly, that little photograph has been verified to increase clickthrough rates in the SERPs by 150%. Further, an trial by Cyrus Shepard from Moz resulted in an added 56% boost in clickthroughs. In short, by incorporating Google+ authorship on your location, you can appeal more seek motor traffic with the identical rankings.

Getting Google to verify your authorship is not an entirely clear-cut method but it shouldn’t take more than a couple of minutes and will subsequently offer you ongoing benefits.

5) Not Optimizing How Your mails gaze in the SERPs

This error is similar to the preceding one considering Google+ authorship, as it relates to your clickthrough rate in the SERPs.

It is conveyed out of an ignorance of the importance of what searchers see on Google as are against to easily where they glimpse it. whereas the placement of a website on the SERPs (ie, 1 - 10) is a key factor, persons can often be drawn to smaller rankings if the titles and/or descriptions are convincing. That is why you should optimize each of your mails to give yourself the best likely possibility of appealing a good clickthrough rate.

There are two things that you should anxiety yourself with:

The Meta Title: this is what will display on the SERPs in place of any headline you choose for the post onsite.

The Meta recount: Google may choose to use this in place of an excerpt from your post (which can often be not anything more than a confusing mass of words).

By default there is no way to characterise these in WordPress - you need a plugin to get the job done. You can either select a standalone plugin (for which my recommendation would be Add Meta Tags) or a plugin that incorporates multiple SEO features

What errors Have You Made?

Let’s face it - we’re not flawless. If you haven’t made a few SEO blunders in your time then you’re easily not endeavouring hard sufficient. In truth, this mail could be called, “Top 5 SEO Mistakes I Have Made With WordPress.”

With that in brain, I’d love for you to share your wisdom in the remarks section. What have you learned from your forays into the world of SEO that you think other ones will advantage from reading about? blaze away! 

Wednesday, 29 January 2014

When it comes to affiliate marketing, 2013 was quite an interesting year. Some of the biggest milestones included a record-breaking e-commerce holiday season, double-digit network growth, and the closing of the Google Affiliate Network. And let’s not forget about “Cookiegate,” which was sparked when Mozilla announced plans for its Firefox browser to block certain cookies.
As we look back on 2013, we can’t help but make educated guesses on what the next year will bring. While nobody can predict the future, a closer look at some of the more recent industry shifts and trends are a good indication of what we can expect in 2014.

Based on research and a review of more recent industry news, here are ten predictions for the affiliate marketing industry in 2014.

1. Mobile Commerce Will Test The Strength Of Affiliate Networks

There’s no stopping the mobile commerce train as experts at eMarketer estimate it will reach over $100 billion by 2017. Yet many retailers are losing out on m-commerce opportunities. According to a recent survey conducted by TheFind, 49 percent of shoppers say their biggest pet peeve related to tablet shopping is that retailers’ websites and apps aren’t optimized for tablets.
If they haven’t already, retailers need to quickly get up to speed and ensure their websites truly accommodate mobile consumers with features including fast downloads, easy and secure checkout, finger friendly interfaces, and support for the latest mobile platforms. From a performance marketing network point of view, seizing the m-commerce opportunities will require frequent, stringent and rigorous testing to ensure proper credit for transactions conducted on smartphones and tablets.

2. Advertisers Will Optimize Affiliate Marketing With Complementary Digital Marketing Channels

To maximize budgets and not over-saturate their target audience, advertisers will look to optimize their affiliate marketing efforts with other forms of digital marketing such as search, email and display. This way, they can get a better handle on the customer journey and gain greater visibility into which channels are driving and assisting conversions.

3. Luxury Brands Will Invest More In Performance Marketing

According to a recent Ipsos MediaCT study, affluent shoppers are spending more time and money online. Meanwhile, affiliate networks continue to report strong growth in luxury. While the opportunity is certainly ripe for affiliates to capture more of the luxury market, they must also be mindful that luxury brands are highly protective of their image and most have stringent brand compliance requirements. Therefore, publishers may find they need to meet an additional set of criteria in order to work with luxury brands.

4. Content Marketing Will Result In An Increase Of Niche Publishers Joining Affiliate Networks

By now, the entire digital marketing industry has gotten the memo that content is king when it comes to driving traffic and, ultimately, sales. This explains why 60 percent of marketers plan to increase their spend on content marketing over the coming year. Much like we saw with the success of mommy bloggers and fashion bloggers, the heightened focus on fresh, entertaining and engaging content for highly specific audiences is likely to create more opportunities for niche publishers in the affiliate channel.

5. Affiliates Will Drive Global Expansion For Online Brands

You’ve likely seen news from various performance marketing networks about overseas expansion. This makes sense when you consider that eMarketer estimates that global e-commerce sales will have exceeded 1.2 trillion in 2013.  As online retailers enter new markets, many will continue to look to the affiliate channel to support their efforts. The pay-for-performance model allows them to access local knowledge and talent to test the waters before making significant capital investments in a new region.

6. We Haven’t Heard The last Of The Cookie Debate

While Mozilla has put its third-party cookie blocking efforts on hold, thanks in large part to the very vocal online advertising community and the IAB, this doesn’t necessarily mean the conversation is over. Mozilla is currently working with Stanford University’s Cookie Clearinghouse to potentially map out a more moderate approach to tracking third-party cookies. Since they’ve publicly stated they aim to have a plan in 2014, look for more on these developments in the latter half of the year though it’s not likely to raise the ire it did in 2013.

7. Nor Have We Heard The Last About The Affiliate Nexus Tax & The Internet Tax Freedom Act

History buffs may recall the Internet Tax Freedom Act, which was passed in 1998 and bars federal, state and local governments from multiple taxes on electronic commerce. The Act was extended in 2007 and runs until November 1, 2014. The current proposal is to permanently extend the Internet Tax Freedom Act. With that looming deadline and the grassroots efforts against the Affiliate Nexus Tax, look for online taxes to be an even hotter topic of discussion in 2014. For more in-depth and up-to-date information on the Affiliate Nexus Tax, be sure to visit the Performance Marketing Association‘s website.

8. Big Data Will Create Better Customer Experiences

With all the talk about Big Data over the past few years, 2014 is likely to be the year that we’ll see it more deftly applied across all marketing channels and throughout the customer journey. The brands that will emerge winners won’t necessarily be the biggest brands or those that invest most heavily in marketing or technology. Rather, it will be advertisers that use data to create engaging shopping experiences as well as publishers that attract shoppers with great, relevant content.

9. Brick-And-Mortar Retailers Will Find A Way To Better Manage Showrooming

Since showrooming is now the norm rather than the exception, expect retailers to come up with innovative ways to counter-balance the effects with great online-to-offline experiences that don’t disrupt existing sales models, including affiliates.

10. There Will Be Consolidation, Yet The Industry Will Continue To Grow

Much like we’ve seen in years past, we’re likely to see more consolidation in the affiliate marketing industry. However, don’t mistake this as a sign that the industry is slowing as Forrester predicts it will continue to grow as it reaches $4.5B by 2016.

Source - Marketingland

I’d love to hear your perspectives on what the coming year will bring so feel free to add them in the comments section below.